“Alice in Wonderland” easily beat a rush of new movies led by 20th Century Fox’s family film “Diary of a Wimpy Kid,” which opened at No. 2 with $21.8 million. The movie is adapted from Jeff Kinney’s cartoon novel about a sixth grader maneuvering through the intricate social structure at his middle school, which includes its own “cooties” game known as the “cheese touch.”
“I think cheese touch equals magic touch at the box office,” said Chris Aronson, head of distribution at 20th Century Fox.
Debuting at No. 3 was Jennifer Aniston and Gerard Butler’s action comedy “The Bounty Hunter” with $21 million. Released by Sony, the movie follows a bounty hunter chasing his ex-wife, a reporter with an arrest warrant over her head after she misses a court date while pursuing a story.
“We had figured an estimate in the high teens, so 20-plus million is a good number for us,” said Rory Bruer, head of distribution for Sony.